A30 Egham Hill

I was deeply saddened to learn that a young student attending Royal Holloway College near Egham was killed on the A30 Egham Hill earlier this month.  She was a pedestrian and was struck by a car.  It is a road I know well with multiple central reservations and pavements often busy with young students making their way to and from Egham.  I know, and say, nothing of the circumstances of the accident but I have an opinion that traffic often passes along this road too fast.  The road is subject to a 40 mph limit which is often exceeded with apparent impunity.  For the duration of the Olympics this road will be subject to a 30 mph limit.  Assuming that the 30 mph limit is imposed and enforced this summer, I very much hope that consideration will be given to maintaining and enforcing it on a permanent basis.  After all the life of any one of us is equally valuable whether we are an Olympic athlete or official or an ordinary citizen.
It seems to me that this a classic example of where effective measures to protect vulnerable road users must include regulating motor traffic and not merely providing cycling infrastructure.  The 'cycling infrastructure' in this case is an invitation to share the pavement with the many pedestrians who use this road.  It is not easy for a cyclist to take the lane past the traffic islands because it is a pretty steady climb and the speed differential between the cyclist and the approaching motorist is correspondingly high.  We need safer speed limits more rigorously enforced.
Thankfully, once the clocks go forward later this month I will be using the alternative route through Windsor Park.  Unhappily Her Majesty does not allow me through there after dusk.
Here are a couple of my recent expereinces on this stretch of road: